We can add value at all stages of a project or strategic initiative by ensuring that the right people are progressively engaged and aligned, and their advocacy is enhanced among their peers. Ownership is the underlying principle for our work in this area – never do we impose a solution; rather, we help to liberate the best ideas from within, and facilitate the client’s ability to realise their vision. Our approach is designed to complement existing project management methods, and is of necessity workshop-based because of its emphasis on face-to-face collaboration. This is to deal with the human factors and technical issues that so often lead to project failure.